1. Purpose
What is the purpose of the Ad?
Examples of Ad purposes are : For branding, for sales, for calls etc.
Additional benefits are clarity in the ads and targeting
No need to show Branding Ads for loyal customers(they know and trust your brand!)
Instead show them New Products they may be interested in, but do not know about
2. Progress
🧐KPIs(Key performance indicators) should be set to measure progress towards your goal.
Example: If the Ad is for Sales, the Percentage of conversions will be a good KPI (better Ads lead to higher conversions)
3. Optimizing
💯With the goal of the Ad in mind, you can now do A/B testing for better results!
Note: Allow the Ad to run for minimally 5 days such that you can collect sufficient data
This will allow you get more conversions Higher profit for fixed investment
Summary
🔮Through goal setting your ads have a clear purpose and way to measure for success
This will help you get more efficient ads over the long run 📈 AND
🥳Allow you to make informed decisions to help your business prosper!