The main benefit of SEO is Traffic
SEO helps to make your content as searchable as possible
This is through ranking higher in Search Engines like Google, Youtube, Bing, etc.
You will appear more often when people search for similar content
This means more traffic for your content!
A lot of traffic, which in turn can lead to more sales
, brand awareness
and generally more great things for your business!
SEO is a form of marketing that pays long term dividends
When you are able to rank on the first page of google for particular keywords, you will get traffic without having to pay for ads!
Also considering the bulk of searchers do not move on to the second page of the SERP also means you are able to take a significant share of clicks from searchers!
Another significant advantage would be the reputation and branding you can cultivate through being a top resource for particular search terms. Establishing your authority for a niche can lead to huge returns for your business, particularly when it comes to people’s confidence in your company. That is something that SEM cannot accomplish as well compared to SEO.
Conclusion
As a whole SEO is one of the core parts of a digital marketing campaign with its low cost and high long term payouts.
SEO should be applied together with other forms of marketing to fit nicely into your campaign, also take care to note that its results will not show as quickly as other marketing approaches such as PPC and Email advertising.
Hopefully this was useful for you in your digital marketing journey!
Cheers!